October 15, 2024

Why Franchisees Choose Grease Monkey: A Deep Dive into Our Support System

An auto tech at the Grease Monkey franchise hands a car key to a customer.

Discover the expertise that drives success for owners of the Grease Monkey auto franchise

When large organizations seek out experts in the automotive aftermarket industry, they often turn to FullSpeed Automotive®, parent company of the auto franchises Grease Monkey® and SpeeDee Oil Change & Auto Service®. 

Two recent examples: Brian Michel, Vice President of Operations at Grease Monkey, was featured recently in Canadian Auto & Repair Service magazine and CO, a U.S. Chamber of Commerce site dedicated to helping businesses grow.

Why does this matter for franchisees?

  • It demonstrates the depth of our support team’s expertise, and respect, in the auto maintenance industry.
  • It provides insights into our operational leadership philosophies.
  • The brand exposure increases awareness of the services our franchisees offer.

Let’s dig into each of those benefits.

The strength of our support team

Many members of the FullSpeed Automotive leadership and development teams have backgrounds in the automotive industry. Combined, our leaders have 150+ years of automotive experience. Others have many years of experience as franchise support leaders. 

They use this incredible depth of knowledge to help stay ahead of the auto franchise competition and provide support to franchisees. Our approach combines an emphasis on operational excellence and outstanding customer service to help franchisees achieve peak profitability.

A window into Grease Monkey’s culture

Customer service

We believe that providing excellent customer service is vital. It creates customer loyalty, which ensures repeat business and great word of mouth.

For example, Grease Monkey owners Greg and Becky Parsons provide an inviting, family-friendly atmosphere at their Texas store, which has a repeat customer rate of 70%.

As Michel says, “Prioritize exceptional customer service to cultivate strong relationships with customers. Listen to their needs and concerns attentively, and strive to exceed their expectations. … Building positive customer relationships fosters loyalty and encourages repeat business, ultimately setting the business apart in a crowded market.”

Our commitment to customer service is reflected in our four decades of growth.

Operational excellence

The support and training that we offer optimize operational excellence. We want our franchise owners to succeed, and having smooth, efficient operations is a key part of that success.

We’re with you from the beginning of your owner’s journey. Before you open your store, you’ll spend a week with the New Franchisee Training School. If you’re building your store from the ground up, we’ll guide you during the real estate and construction phases. 

We’re there to help set up your store and provide marketing support for your grand opening. Lastly, you’ll have a franchise support director to help once your store is up and running.

“Helping franchisees succeed is where my heart is. I love it,” says Scott Accardo, Vice President of Operations at SpeeDee.

Accardo began his career with SpeeDee at age 7, when he vacuumed cars at his father’s SpeeDee location. He says he’s done every job in the stores, which helps him understand how people feel and how they want to be supported by leadership.

Building the brand

In addition to strong internal leadership, Grease Monkey and SpeeDee organize national marketing campaigns that deliver benefits to local franchise owners.

Every time the Grease Monkey or SpeeDee auto franchise is featured in national media, the brands’ visibility and credibility grow. This, in turn, strengthens local franchisees, as customers who recognize the name from national exposure are more likely to trust and choose us for their automotive needs.

In addition, our marketing experts provide templates for print ads and social media to our franchise owners to help them with their own local marketing.

Learn more

To take the first step toward owning a Grease Monkey or SpeeDee auto franchise, talk to our team. To learn more about our available territories, click here.